Google’s automated technology is designed to make itself look great. It doesn’t care if that new sale originated from a Facebook ad or an influencer YouTube mention.
I started disabling valuable conversions in Google Ads, adopting manual bidding, and then monitoring performance off-platform.
If you’re serious about scaling businesses and driving real growth, you’ve probably noticed that PMax often doesn’t deliver when it comes to new customer acquisition and profitability.
YouTube’s TrueView for Action campaigns now offer a more cohesive storytelling approach through ad sequences.
Non-brand campaigns—especially shopping and category-specific campaigns—drive a significant portion of returning customers.
By adopting a data-driven attribution model, Google is effectively claiming credit for conversions across various channels.
A novel approach gaining traction is hyper-segmentation in standard shopping campaigns, a method designed to outclass Google’s Performance Max campaigns in both efficiency and ROI.
I uncovered a notable inefficiency in low tROAS bidding strategies within Standard Shopping campaigns. After investigating, I found a powerful fix: switching to Max Clicks with a bid cap.
But are you really generating more demand—or simply re-claiming conversions that would have happened anyway?
Optimize your YouTube ad placements, audience targeting, and conversion tracking
