Ads Strategy for Advertisers

Actionable, cutting-edge insights from global leaders in digital advertising.

Data-Defying Google Ads: Turning Off Conversions for Cheaper Clicks and Better Leads

Experimenting with “No-Conversion” Targets and Manual Bids: Surprising CPC and Quality Gains

Unlocking 2025’s Google Ads Secrets: How Granular Campaigns Are Outperforming Automation

Rethinking Google Ads Strategy for 2024: A Shift Toward Granular Control and Profit-Driven Planning

The Future of Attribution: Why Edge-Level Tracking Outperforms Client-Side Methods

Edge-level tracking is reshaping digital advertising attribution by capturing data at the network’s edge, beyond browser constraints and cookie dependencies

The New Growth Formula: Why CAC Targets Beat ROAS for E-Commerce Success

Moving Beyond ROAS: How CMO-Level Math Unlocks Sustainable E-Commerce Growth

Escaping Google Ads’ Conversion Trap: A New Playbook for Real Growth

Rethinking Google Ads Scaling: Insights into Conversion Tracking, Smart Bidding, and Manual Strategies

Crush Your KPIs: Advanced Tactics for Google Ads Attribution and Feed Optimization

Elevating Your Google Ads Performance: John Moran's Key Strategies and Insights